This assignment should be written as a formal business memo to your instructor and cover all of the below criteria. (There is a Memo Writing Tutorial in Chapter 21 of our textbook.) The text of your memo should be a minimum of 200 polished, edited words.

Feel free to use memo template for this and other assignments.

• Review Chapter 1 of our textbook, focusing specifically on two sections: “Characteristics of Workplace Writing” and “Six Reader-Centered Strategies You Can Begin Using Now.”
• Then, review Ivy Tech’s homepageLinks to an external site. and the homepage of any other American two- or four-year college or university of your choice.
• Referring to the information you read about in the textbook, compare the strategies used to make the sites useful and persuasive, and note ways their usefulness or persuasiveness might be increased. Refer to specific terminology discussed in the textbook.
• Finally — to conclude your memo — having compared both websites, discuss which one is stronger and give a detailed, reasoned analysis for your assertion.

Answer preview

I understand that the use of persuasive strategies on college websites and other sites in general matters, for it seduces the targeted audience to give a shot to the message being directed to them. By comparing two college websites, Ivy Tech Community College, and that of the University of California, Berkeley, this will inform you useful…