Entrepreneurial Marketing Manager

Purpose of Assignment

The purpose of this assignment is to assess marketing concepts and situations from an entrepreneurial manager’s point of view. Concepts and relationships are discussed with a special focus on aligning one’s ethics and values with their business actions and understanding the unique differences in marketing strategy planning for domestic business versus business abroad.

Assignment Steps

Resources: Marketing: Ch. 7: pg. 177-191; Ch. 16: pg. 438-440; Week 5 video

Scenario: Imagine you are an entrepreneur launching a business planning to operate both domestically and abroad. You are currently developing your marketing plan and strategies.

Develop a 1,050-word analysis addressing the following:

• Describe your organization’s mission, vision, and values.
• Explain how these values will be aligned to your own personal brand identity, ethics, and values when doing business, planning strategies, and solving problems.
• Discuss at least two concepts from class that are elements of a marketing plan and are important tools to your entrepreneurial business’ success. Discuss how the concepts help align the organization’s values with your values. Explain the reasoning leading to these conclusions.
• Select two of the following departments and explain marketing’s role in coordinating their distinct functions:
  • Distribution
  • Customer Service
  • Advertising and Public Relations
  • Research and Design
  • Sales
  • Operations or Manufacturing
• Compare and contrast how culture is likely to impact domestic marketing strategies versus what the company may encounter when doing business abroad such as cultural norms, economics, politics, and legal systems.
• Explain the actions the company can take to ensure that it evolves with the target at home and the countries it does business in.
• Discuss any emerging marketing trends that may affect your business.

Cite a minimum of two peer-reviewed sources with one being from either the text, video material, or the University Library.

Format your assignment consistent with APA guidelines.

Answer preview

A company that can manage its marketing role has more excellent opportunities to achieve its overall objectives. The purpose of this paper is to describe an organization based on its mission, vision, and values as well as how such factors will be aligned to the ethics and help in solving problems. Also, this paper further discusses the concepts of marketing that are vital to entrepreneurial success. In addition to, the article addresses the impact of culture on the marketing processes as well as the emerging marketing trends that may affect the business. ..