Environmental scanning
Follow the instructions based on decision to complete the Strategic Plan or Alternative Capstone Project:
Strategic Plan, Part 1: Environmental Scan
You will perform an environmental scan for your target company.
Choose an organization according to the following:
- Current employer
- Most recent or former employer
- Place of business that you have patronized or have been familiar with over a long period of time.
- Avoid choosing an organization that is so large that historical data would be difficult to apply. Firms in the Russell 2000® index may fit well, whereas firms in the Dow 30 Industrial index probably do not.
- The organization can be a start-up that you or a significant other may create in the future. For a start-up, focus on an entrepreneurial idea that is of substantive interest, so this project leaves you with a product you may leverage in the future.
Write a 1,050-word minimum environmental analysis in which you include the following:
- Determine how to create value and sustain competitive advantage using the environmental scanning strategy.
- Evaluate the company’s external environment.
- Assess the company’s general environment.
- Evaluate the organization’s industry operating environment.
Format your paper according to APA guidelines.
THE PLACE OF BUSINESS THAT SHOULD BE UTILIZED SHOULD BE 24HOUR FITNESS WHICH IS A CHAIN OF GYMS THROUGHOUT CALIFORNIA AND SURROUNDING STATES! PLEASE ASK OF YOU HAVE ANY QUESTIONS
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Environmental scanning involves acquiring and using information extracted from external sources of the organization. Environmental scanning is very important as an early-warning radar which lets the organization look into the future of its operations. Through scanning, an organization is able to understand the external forces facing the organization and also the…
(1450 Words)