Ethical Issues in the Coca Cola Company
I need your assitance with writing a paper about the articles that I have attched. The instruction are listed below.
https://youtu.be/iFdwd9azNE8 Marketing Ethics Video
https://youtu.be/ggkmBiYuKxk Digital Marketing and Advertising Ethics Video
First read the article “Marketing Ethics” about Coca Cola, next view the video “Marketing Ethics”, then view the video “Digital Marketing and Advertising Ethics”. Take notes as you read and watch.
1. Explain the issues discussed in the Coca Cola article in detail. (2 paragraphs)
2. Discuss ethical issues related to the 4 P’s that are presented in the Marketing Ethics video, in detail. (2 paragraphs)
3. Describe how consumers are affected by digital advertising, in detail. (2 paragraphs
Preview YouTube video Marketing Ethics
Preview YouTube video digital marketing and advertising ethics
Answer PreviewIt is sometimes difficult for an organization to observe ethical practices due to the desire to achieve short time financial goals. Coca Cola Company has recently been in the limelight due to some unethical practices…