Executive summary and company analysis
Need the completed pieces below (must be 2 pages and APA Format with citations):
- Executive Summary:
- Key problems/issues that the marketing plan will solve. Describe the goals of the marketing plan.
- Company Analysis:
- Brief background on the business (products, services, target market, brand image)
- Objectives/Mission statement
- Business model(s) currently used
Description of product is below as well as on the attached PowerPoint:
I would like to focus on ChevronTexaco for the project. I feel that ChevronTexaco has a lot of information behind it and has a very extensive history. The new product idea will be RoboPump. This product will essentially be an automatic gas pump that you pull up to and pumps your gas for you. Once you pull up to the pump, you will control the rest of the process through an app where you will put in the gas station location, pump number, and type of gas you want to put in your car. You can also control how many gallons of gas you would like to put in your car if don’t want a full tank. This product will completely take over the pumping process so that you do not even have to get out of your car.
Answer preview
A marketing plan helps a company promote its products by making sure that the products are available in the market and meeting customer needs. It requires a company to perform market research to identify the things to include in a marketing plan. Marketing planning needs commitment from the company because it requires funding as well as human resource. When marketing planning is performed…
(700 words)