Expanding Your Business

Referring to the same business you either started or purchased in the first assignment, write a 6-8 page paper in which you:

1. Outline a financial plan for your small business.
2. Develop a guerrilla marketing strategy for your small business.
3. Discuss the most appropriate location for a second store (an actual street address). Explain your reasoning.
4. Outline a plan for securing sources of debt financing for your second store.
5. Include at least two (2) references outside the textbook.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

The specific course learning outcomes associated with this assignment are:

• Describe and analyze the necessary activities and key decisions to start a small business.
• Analyze the key financial management considerations in operating a small business.
• Develop a guerrilla marketing strategy for a small business.
• Analyze the role of pricing, credit, and equity financing in defining a business strategy.
• Use technology and information resources to research issues in small business management.
• Write clearly and concisely about small business management using proper writing mechanics.

Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills.

Click here to view the grading rubric.

Answer Preview

Coffee is one of the most popular and preferred beverages around the world with studies indicating that over 50% of Americans have a cup of coffee as part of their menu every day. An average American is estimated to spend approximately $80 per month on coffee (Brinckmann, Grichnik & Kapsa, 2010). This makes the coffee business one of the popular business not only in…