Week 6 Discussion

Review Case Study 8: Dr. Pepper Snapple Group 2011: Fighting to Prosper in Highly Competitive Market found on page 110 in your textbook. “Dr Pepper Snapple Group 2011: Fighting to Prosper in a Highly Competitive Market” Please respond to the following:

1. The case study outlines six specific strategies that the firm has chosen to support its strategic direction. Determine which strategy is most likely to benefit the firm. Explain your rationale.
2. Briefly outline at least one other strategy the firm could take to support its strategic direction. Illustrate why this new strategy would be successful.

Answer preview

Every firm is set to satisfy customers and earn profits. Therefore, for a firm to produce quality goods, to content customers and make profits, it must choose practical strategies. The strategy that can benefit the firm is the operation efficiency, which incorporates numerous techniques and procedures, that help accomplish a goal of offering high-quality goods to consumers at the best time and effective cost. The standard features associated with this type of strategy includes production, utilization of resources and inventory administration.

Operation efficiency benefits the firm because it reduces the internal costs of operation and enables the organization…