First/Late Mover Advantage

First/Late Mover Advantage

Assignment 1 (This is discussion due in 24 hours only need half page)

What do you identify as clear first–mover advantages and late–mover disadvantages to a product beingintroduced to any African country? When preparing your answer, please identify the African state that youare profiling. To assist you in this endeavor, you may wish to explore one of the following web sites to gather country specific information:

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Assignment 1

Timing is critical when venturing into new markets. Being the first to enter a market bears numerous advantages for companies. One of the first movers in the Kenyan market is the Coca-Cola company which manufactures soft drinks. The company has the advantage of brand name recognition. They had ample time to gain the loyalty of existing customers and attract other Kenyan citizens to their products and services (Adekola & Sergi, 2016). They also enjoy better economies of scale. Being the first in the industry, they have established cost-effective ways of producing and distributing their products, for example, through the establishment of agreements with suppliers and retailers…

(200 words)

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First/Late Mover Advantage

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