Food Service and Hospitality Strategic Marketing Assignment #1, Strategy
The fast food segment is certainly not dead, but it is certainly subject to an increasing number of challenges as its customers and competition evolve. For this assignment you will look at some of the strategies employed by some of the largest fast food chains to deal with these increasing pressures. Review the material below and complete the assignment.
1. Watch the Video from the New York Times — Burgernomics https://www.nytimes.com/video/
2. Read the Technomic Growth 500 Press Release https://www.technomic.com/
3. Review the Technomic Infographic (in the files)
4. Complete the Assignment
Answer preview
Strategic Choices made by BurgerFi
BurgerFi Bets on Better Beef in First Big Creative Push: Available on https://adage.com/article/cmo-strategy/burgerfi/312116
BurgerFi is a fast-food chain launched in 2011 based in Florida. The fast-food chain is among the five fast-growing chains year over year from its increased sales. According to Wohl (2018), one strategic choice used in this chain is the marketing campaign using national and local media, digital handles, and in-store elements…
(1000 words)