From real national/international market, select any type of strategic alliance between two firms and answer the following questions:
- (WORD format only) via allocated folder.
- Make your work clear and well presented, marks may be reduced for poor presentation. This includes
- must mention question number clearly in their answer.
- Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
- All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
- Submissions without this cover page will NOT be accepted.
- Mention your reference
Answer preview
Strategic partnerships are crucial for businesses operating in international and national markets since they help achieve business goals that may be out of reach. The partnerships are fundamental when agility and speed are the crucial differentiators in the market. The partnerships allow involved parties to gain market share and increase their customer base. Uber’s partnership with Spotify is notable because it provides a competitive advantage to both firms, improves customer value and provides exclusivity for Uber in the taxi industry (Bodell, 2019). The partnership increases market share for Spotify by prompting customers to upgrade to the premium level, which is a differential factor in the industry that other apps such as Youtube lack. A strategic alliance is essential since it provides a competitive advantage of involved companies and increases market share and customer base.
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