Analyze Chico’s FAS Inc. In a 2-3 page document, write an overview of the company’s functional strategies using the Three Functional Concerns model. I’ve attached the necessary document to analyze.
Answer preview
The functional strategy outlines and describes how the support groups such as marketing, finance, and human resource will help the business execute its plan. Implementation of these strategies includes allocation of resources in various departments, improvement of the products, price negotiations with the vendors, marketing concepts and distribution strategies. The aim of all the functional strategy is ensuring that the company does better and develops new ways of moving the business forward. Chico expects an increase in new stores by approximately nine percent and complete expansions and twenty-five to thirty relocations in the fiscal two thousand and eleven. This is to ensure growth in its financial performance. Chico’s marketing programs include social media, public relations, and community outreach programs, national print and broadcasting advertising, loyalty programs such as the passport club, direct marketing activities
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