Fundamentals of Global Markets Paper
Read Case 1-3 Apple versus Samsung: The Battle for Smartphone Supremacy Heats Up on page 37.
Write a 700- to 1,050-word paper in which you discuss the key elements of Apple’s innovation strategy until 2014 and answer the following questions:
- Discussion Question 1-21: Do you think Apple can continue to grow by developing breakthrough products that created new markets, as it did with the iPod, iPhone and iPad?
- Discussion Question 1-22: How has Samsung’s global marketing strategy enabled it to compete so effectively against Apple?
- Include data in your paper to support your analysis.
Cite at least three outside references in addition to your textbook.
Answer preview
Marketing is an essential facet of the business, and the technology industry is no exception. Two of the biggest companies in this sector are Samsung and Apple, which control a massive share of the product market. This paper evaluates the different facets of the two entities’ strategies and how they play to their advantage
Key facets of Apple’s innovation strategy until 2014
Apple’s innovation strategy went beyond the mere manufacturing of products. Instead, it encompassed other facets such as the manufacturing processes, leadership, and customer experience. One of the boldest statements that Steve Jobs…
(1050 words)