you need to choose ONLY ONE journal on marketing and write 500 words on what the journal was about.
• What are the key themes in the article?
• What is the purpose of the study?
• Who is the intended audience for the work and is there background information to the ‘problem’ or research question?
• Is there discussion of how significant the work is to an understanding of Marketing?
• How many sources were used to write the paper?
• Are all the references used relevant to the ‘problem’ or research question?
• Does the author\s critically analyse the references e.g. question their relevance or outcomes
• Is the empirical research study qualitative or quantitative? Why?
• What is the size of the sample? Why is this important?
• How was the research data collected?
• How are the results presented? Are the results significant? Are the results unexpected?
• Are the results easy to follow?
• Is there evidence of ‘new’ findings?
• Were the new findings related to theory and\or practice?
• What were the key limitations of the article?
these are the questions that your journal should be able to answer. you don’t have to answer them like questions and answer. but more like in a paragraph.
Answer preview
The key themes presented by Yen Hsu include innovative marketing design strategies, value creation, and product development goals. The purpose of the study is to suggest a model of a value creation strategy that analyzes how enterprises improve their products’ performance through co-creation. The intended audience for this article includes enterprises. Yen Hsu did not provide any background information on the research question. The research gives a discussion on the significance of the work to improving marketing understanding. Product development is a concept in marketing, and enterprises can utilize the proposed approach to maximize on new product development. As a result, the study’s application will enhance increased market coverage
645 words
