global environment management
discussion question
https://www.youtube.com/watch?v=UdCcbT23Qkk
watching the video and share what you think.
Answer previewAfter a product has done well locally marketers always think of taking the marketing the product overseas to capture additional customers as well as obtaining marketing exposure across the different regions. However, globalization of a brand is not always that easy. Some companies have failed in the process of making their products known overseas. (www.youtube.com). I believe there are several factors that can contribute to the failure of companies in international marketing…(310 words)