guerilla marketing
Distinguish between guerilla marketing, permission marketing, and word-of-mouth marketing.
Choose one of these techniques and discuss three examples from a particular industry (for example, retail, transportation, or food) where companies have used this particular tactic.
Evaluate the success of the tactics described. Discuss what might have been done to make the tactic even more successful.
Answer preview
Guerilla marketing is a strategy in advertising that uses unconventional tactics and tries to focus on low-cost marketing to make the best out of these tactics. This type of marketing usually seeks to get the consumers’ attention in order to leave lasting image out there (Levinson, 2007). Permission marketing is a type of marketing that gives out marketing information in advance…
(536 Words)