Minimum of 1 source (online graphic)

Instructions

Part 1: Research & Review
Search online to find a medical, health facility, or communal-health advertisement. Medical advertisements might include drugs (prescription or over the counter), treatments, or medical devices. You might also find an ad for a local health facility. Alternatively, you can find an ad promoting a communal health topic, like drunk-driving, homelessness, or properly buckling children in car seats.

Part 2: Application
Dissect your chosen ad based on the 4 appeals from this week’s lesson: logos, pathos, ethos, and Kairos.

• Attempt to find an example of each in your ad, and explain how each appeal tries to persuade the audience.
• If an appeal is missing, then discuss how its absence effects the ad’s overall persuasion.
• Finally, present your overall assessment of the ad’s effectiveness.

Answer preview

Logos, pathos, ethos, and kairos are rhetorical strategies that many advertisements incorporate to persuade the public concerning a product or message that is of great importance. According to Vandana, (2019), these four concepts are also identified as modes of persuasion, rhetorical appeals or ethical strategies that lead to effective advertising. To understand these concepts better, the use of Logos in ads implies that logical reasoning and facts or evidence have been applied to persuade the audience. Ethos further uses credibility, ethics, and characters known in public to persuade. Pathos factors the use of emotions and passion while as kairos indicates the timeliness of a message which strengthens the argument in the message. Many advertisements promoting health have incorporated…

 

(500 words)