What kinds of content are they posting on social media? What audiences are they engaging with, and what kind of feedback are they getting (be sure to look at the comment sections for this)?
What is the tone they’re setting in that professional space, and how are they positioning or branding themselves on social?
Overall, what’s your impression of this company?
Requirements: N/A
Answer preview
The main social media platform utilized by Clinton Dental Care is Facebook. The kind of content posted on their Facebook social media platform focuses on educating the public. Information about dental health prevention and restoration is the main content. For example, an informative Facebook post focuses on educating the public on the importance of routine dental exams. Also, the company posts events to celebrate occasions within the dentistry field. For example, they posted with the caption, Happy National Dentist Day. The feedback for this post on their Facebook site was enthusiastic commenting; see you all on Friday. The organization is branding its services and image through content posted on social media, particularly Facebook. The company is setting an informative tone on its social by posting events such as digital septal symposiums to educate the public. Clinton Dental Care uses visuals as a targeting strategy to appeal to prospective customers on social media (Clinton Dental Care, 2023). For instance,
