HealthCare Market
The focus of this Benchmark Assignment is to consider how consumer demographics and health care marketing plays a role in consumer behaviors of selecting health care resources.
Select 1 of the following in your community or surrounding area:( Area: CVS Minute clinic in washington Dc)
- One walk-in clinic, such as an urgent care facility
- One retail clinic in your local grocery store or retail pharmacy
- No-appointment physician’s office
Research the market of this facility. Consider the following as you complete your research:
- Demographics of the consumers who use the facility selected
- The location of the facility selected
- The marketing used to bring in consumers to the facility selected
Write a 1,050+word paper that analyzes the market perspective of the facility selected by addressing the following:
- Describe the facility selected, including its location.
- Analyze the demographics of the consumers who use the facility selected.
- Include the cultural and generational demographics in your analysis.
- Analyze the marketing approach used for the facility.
- Consider the targeted audience of the facility based on the demographics of the consumers who use the facility.
- Consider whether marketing techniques can be the same when marketing to different demographics.
Format your assignment according to APA guidelines.
Answer preview
Health care industry plays an essential role in the country. Health care helps in maintained and improvements of the people health through diagnosis, treatment of diseases, injury, and illnesses and so on. Health care industry ensures that quality services are provided to the patients. According to Polinski, Barker, Gagliano, Sussman, Brennan, & Shrank, (2016), patient satisfaction is the most critical parameter to judge of health care service provided. Different health care facilities serve customers with different needs. The ability of the health care facility to market itself is determined by the location, services provided and the degree of care delivery to the patients.
CVS Minute Clinic in Washington Dc
CVS minute clinics are among the highly rated clinics in the USA. The clinics are branches of the CVS pharmacy which is one of the largest retail pharmacy stores in the USA. CVS minute clinic is located at 2240 M St NW, Washington…
(1100 words)