Heavyweight and lightweight Product Managers
Lightweight and Heavyweight Product Managers Paper
Briefly describe heavyweight product managers and lightweight product managers. Address the following:
- Compare and contrast these two types of managers, including their roles and authority.
- What types of new product development lend themselves well to heavyweight product teams? List two products currently on the market that would benefit from heavyweight teams. Defend your choice for these products being developed by heavyweight product teams.
- What types of new product development lend themselves well to lightweight product teams? List two products currently on the market that would benefit from lightweight teams. Defend your choice for these products being developed by lightweight product teams.
Requirements:
- Write a four- to six-page paper.
- Include a title and a reference page.
- At least four to six scholarly, peer-reviewed references that provide information and guidance for your assignment. The CSU-Global Library (Links to an external site.) is a good place to find these sources.
- Outside sources include academic and research other than the textbook, course materials, or other information provided as part of the course materials.
- Follow the formatting outlined in the CSU-Global Guide to Writing and APA (Links to an external site.).
Answer previewEffective management of teams is essential for the success of an organization. Proper team management is necessary, especially when dealing with product or project management. Product management is an organizational cycle that involves product planning, forecasting, and marketing of the finished product. Patanakul, Chen & Lynn (2012) state that there exist four types of product management, which are functional organization, lightweight product management, heavyweight product management, and autonomous management. A functional organization is a management structure whereby workers are grouped according to their specific skills and expertise. This management structure consists of several specialized units which report to a central authority. Autonomous management is a structure whereby a team of employees is granted autonomy in the daily operations of the organizations. The autonomy can be in terms of decision-making whereby the team members can be assigned different roles without consulting the management. Lightweight management is a structure…(1300 words)