remember do not plagiarize, the case is an exclusive document, please do not share
Please answer these as you analyze
What factors make Hispanic patients good candidates for live donor transplantation
At what points in the “Patient Journey” (case Exhibit 1) would you expect Hispanic patients to have a different experience from what is described
What types of programs do you think might help Hispanic patients adopt live donor kidney transplantation?
What types of activities would you conduct to gain greater insight into Hispanic patients’ experiences and concerns? Be specific, explore media options in the target segment markets that you think you can use to communicate to this market. Research how they consume media, what media? What types of community outreach?
Additional Information
A detailed perspective on the journey of a kidney patient before, during and after a transplant http://www.cbsnews.com/
For pictures of the transplant process
This should spark a discussion in class about the patient experience – note it’s not specific to transplants but about how people consumer messages: ”
An Anthropologist Walks into a Bar” Harvard Business Review, March 2014: https://hbr.org/2014/03/an-
Requirements: as long as you answered the questions
Answer preview
One of the hallmarks of today’s society is the diversity levels in almost all aspects of society. People are working and interacting with people from varying backgrounds at a level never witnessed before in global history. The healthcare sector has not been spared from these changes, considering healthcare professionals work with colleagues and treat patients from different cultural backgrounds (Biles, 2020). Doing this can be immensely challenging,
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