IBM Case Study

IBM Case Study

Miles and Snow’s Adaptive Strategies are a well-known approach to defining the competitive style of an organization.In a 2-3 page document, use their typology and describe which of their four strategies was used in the resurgence of IBM as chronicled in thisĀ case history.

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The IBM used the prospective strategy, IBM had become insignificant. The top executives had become too busy fighting turf wars that they did not realize what was happening in the company, the unassailable leadership was crumbling right in front of their eyes. Within a span of three years the company had registered losses amounting to 15 million dollars…
(623 Words)
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