Answer the following questions, from the given document.

16-11Review the characteristics of global and transnational companies in Chapter 1. Based on your reading of the case, would IKEA be described as a global firm or a transnational firm?

16-12. At the end of Chapter 11, it was noted that managers of IKEA stores have a great deal of discretion when it comes to setting prices. In terms of the ethnocentric/polycentric/regiocentric/geocentric (EPRG) framework, which management orientation is in evidence at IKEA?

16-13. What does it mean to say that, in terms of Porter’s generic strategies, IKEA pursues a strategy of “cost focus”?

Keegan, Warren J.; Green, Mark C.. Global Marketing (Page 525). Pearson Education. Kindle Edition.

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1. Review the characteristics of global and transnational companies in Chapter 1. Based on your reading of the case, would IKEA be described as a global firm or a transnational firm?

IKEA is a Swedish company that deals in furniture. The organization is valued at 3 million dollars. When it comes to classification, the organization is termed as a transnational organization. This is evident where the organization is operational in Sweden, its country of origin and other regions around the world in 40 different countries such as Japan, Germany and the United Kingdom (Keegan),…