IKEA MARKETING
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lease read this article and answer the questions.
- How crucial is the Indian market to IKEA?
- How is IKEA responding to the Indian customers?
- What do you think about IKEA’s strategy to enter India?Please clarify your assumptions.
Your post should not be less than 500 words.
Each question should be answered in a separate paragraph.
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After a company has attained a certain level of success as a market leader, it starts thinking about the benefits of exploring and expanding into new markets. This is what IKEA is doing. Exploring India has lots of benefits for fuels dreams of growth for IKEA. The India market offer opportunities for attracting new customers. India market provides a huge market for IKEA to market its products. Although IKEA has a well-minded customer base, India provides IKEA the opportunity to add new customers. Diversifying the company market will help the company’s revenue sources to become more and more stable. India will also help IKEA improve its reputation (Chaudhuri & Abrams 2018). By marketing its products in India, IKEA…
(550 words)