Integrated Marketing Communications Approach Trends
What recent trends make an IMC approach valuable to companies in the marketplace?
Need 500-600 words
Must have intro/body/conclusion and cite references in the text
Use attachments as content as well as citing within text APA Style. Citation within the essay is written with the name of the author and the page number in parenthesis, placed at the end of the sentence that it relates to. Add the year of the publication the first time you use citation in the essay.
Integrated Advertising, Promotion, and Marketing Communications
Kenneth E. Clow, Donald Baack, 2012
Prentice Hall
ISBN.13: 978-0-132-53896-1
attachments are out of order, but it is pages 7-9.
Answer preview
Recent Trends that Make the IMC approach valuable to companies in the Marketplace
Marketing is one of an integral part of the business enterprise. A business cannot do without a thorough and high-quality marketing strategy. Marketing helps an organization to sell its products to new and existing customers. There are various trends in the IMC approach, which are valuable to companies in the marketplace. The emphasis on the accountability and measurable results is one of the trends that organization demand. Currently, the organizations are emphasizing on the need for accountability and measurable results. According to Kenneth and Donald (2012), the advertising agents are required to produce the outcomes which are measurable (8). There is a need for carefully spending the amount of dollars in marketing. Any form of promotion which may include customer loyalty, brand awareness, market share,…
(550 words)