Identify a product sold in any country which has been introduced using market segmentation. What is meant by market segmentation, especially in this specific case, and why is it so important to brand?
Push Versus Pull(half page)
This week we learned about international marketing which included topics such as the 4 P’s, advertising, and promotion. We also learning about ‘push’ versus ‘pull’ strategies.
From an international perspective, when would you recommend a push versus pull strategy? Think about your answer by identifying a product and/or industry segment to include the maturation of the country’s infrastructure.
Answer preview
I will recommend push versus pull strategy when launching a new product in the global market to influence outlets to buy and stock the product to increase brand awareness globally. According to Gillespie & Riddle (2015), a Push approach will help communicate with lapsed and existing customers to increase sales through trade show promotions and efficient supply chains while pull will attract those searching for my product through advertising, sales promotions, and discounts. McDonald’s industry in the United States with its segmentation used the two strategies with the help of advanced infrastructure, perfect prices, products, places, advertising, and promotions and it resulted to the industry dominating the markets globally. In essence, industries
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