INTERNATIONAL MARKETING PLAN
International Marketing Plan
This evaluation task involves group work.
The task is about preparing a marketing plan to launch a product in an international market situation. A fictional product can be selected based on what customer(s) needs you are aiming to target and satisfy. Your marketing plan should contain all aspects of product development, market research analysis along with future scope for your product. （This product is a fictitious product that is not available on the market or the Internet）
Marketing Plan Structure
1）Your plan should strictly be of 12-15 pages (excluding references and appendices). Any write up more than that will attract a 10% penalty.
All exhibits should be double-spaced, with 2.5 cm margins and 12 point Times New Roman font with Havard Style referencing.
A typical marketing plan contains A) Executive summary; B) Table of Content; C) Product Introduction; D) Conclusion section and Future Scope; and other parts of the plan as provided in the marking guide appendix 2. Your plan must be referenced using at least 15 scholarly journal articles that deeply reflect all aspects of the product launch.
2）Your presentation ppt should have about 8 to 12 slides that provide a summary of your report.
Answer preview
Executive Summary
The purpose of the marketing plan is to explain the launch of a product idea not explored in the international market. The product is a mobile app to facilitate fueling of single and fleet cars without driving to the gas stations. The plan highlights the marketing objectives to be used to launch the product in the market and express the benefits to the customers and the oil companies. The plan highlights that the Millennium preference for convenience in service delivery is moving to the new level. This plan shows that there is no limitation to the level that IT can provide to customers the convenience that they most desire.
The plan shows that there is a significant international market gap in the Oil and Gas industry in the use of technology. With continuous economic…
(4000 words)