Students are requested to read chapter 9 “Protecting Innovation” from their book Strategic Management of Technological Innovation.
Based on the conceptual knowledge and understanding obtained from the readings –
1-Select a world renowned company give a brief introduction and identify the legal protection mechanisms (patents copyright, trademarks & service marks) used by it to safeguard its intellectual property. (2.5 Marks) (Max 750- Min 500 Words)
2- With a thorough research of your selected company identify and explain an incident when trade secrets were more useful than the legal protection measures identified above. (2.5 Marks) (Max 750 – Min 500 Words)
NOTE: It is mandatory for the students to mention their references, sources and support each answer with at least 2 peer reviewed journal.
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Answer preview
Copyright gives the author of a product the right to exclude others from distributing a product. According to Schilling (2020), copyright allows the first person or company to produce something to file a lawsuit if it finds another person or a company reproducing the product. Apple Inc. has multiple copyright rights, including the graphical user interface of Mac OS. It is because the company was the first to make a graphical user interface for personal computers. Therefore, Apple can sue anyone who might be reproducing Mac OS for sale or other purposes.
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