Marketing Channels
apa format 250 words at least
Analyze the challenges that organizations face in the effective transition between selling products using the traditional brick and mortar marketing channel and selling products online. Synthesize the strategies that organizations like Zara and Pier 1- two companies that are having difficulty developing eCommerce capability can implement to increase the effortless movement of customers between the traditional and online channels.
What are the benefits and limitations of selling through a store front and online
Answer Preview
There are few strategies that can be used by the two companies to solve the customer transition problems. A company like Walmart can attract the customers by giving them offers on the goods they sell and additional services like free shipping. A clothing company like Zara the implementation of a return rule would be effective to attract the consumers…
(400 Words)