Marketing Communications
The subject of the assignment is Marketing Communications
read the requirements in the file attached.
need both projects the paper and the powerpoint.
need the powerpoint with speaker note. (the powerpoint is for about 5 minutes presentation, make sure to fill it for the time required.)
chose easy vocabulary for the powerpoint.
Read and follow the instruction carefully on the attached.
Overview: This assignment is worth 75 points. Each student is required to select 1 article related to chapter you have been assigned and prepare a two-page written document as described below, typed, double-spaced, 1-inch margins and 12-point font.
Students will also share the information with the class through a 5-minute presentation.
Purpose: One purpose of this article assignment is to evaluate the written communication skills of all COB students in an effort to measure how well the College is meeting one of its critical learning objectives. Outside assessors will evaluate each student’s written work using the attached rubric. While your instructor may or may not also use this rubric to grade your assignment for purposes of this class, your score from the outside assessors will not impact your grade in the class.
Deliverable: 1 copy WITH YOUR NAME on it and 1 copy with NO NAME on it
Instructions: Each student is required to find and read a business press article that pertains to the chapter you have been assigned. Provide a two-page, typed discussion that breaks down as follows:
(1) 1/2 page summarizing the central theme of the article.
(2) 1 ½ pages discussing why the article is interesting to you and how they tie in with the material. You are required to cite a page number and section title for material you refer to in the text. In this part of the report you should include your insights, critique and demonstrate your ability to link real world situations to concepts and ideas you have learned from our text and in class. Include any trends you see materializing in the future for this area of marketing and support your claims.
Prepare a 5-minute presentation to deliver in class about your findings. You do not have to turn any slides or materials related to the presentation. You have the option to use PowerPoint or Prezi.
You are expected to search through trade and business press articles. Examples of business publications that may be good sources for such articles are Fortune, Wall Street Journal, Business Week, etc. Please search for meaningful articles as opposed to short one-column clips in newspapers.