Marketing in Healthcare Organizations
This week you will discuss legal and ethical issues surrounding the use of social media in marketing. As discussed in Chapters 10 and 11 of the course text and this week’s required article, the use of social media within marketing plans provides opportunities for marketing departments to improve customer contact and brand awareness. Based on your chosen HCO, how would you implement the use of social media (e.g., Facebook, Twitter, Linkedin, Myspace, YouTube, and other platforms) into your marketing plan? Lastly, based on HIPAA policies, what legal and ethical issues need to be considered when implementing social media as a marketing tool?
book:
- Stevens, R., & Silver, L. S. (2015). Strategic planning and marketing in healthcare organizations. San Diego, CA: Bridgepoint Education, Inc.
Answer Preview
There are several steps that need to be taken in an effort to make sure that it is effective. The first step is to align it with the marketing strategy. This is done by making sure that the social media chosen will be able to reach your target market. The second strategy is to make sure that one can be able to drive the social media actions towards the marketing goal…
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