Baby Boomers: From Middle to Older Adulthood
The largest segment of the U.S. population, the “baby boomers,” are moving into older adulthood. The advertising and marketing industries study this age cohort, and it has been increasing in visibility in primetime television, print ads, and in digital advertising, pop-ups, and internet solicitation.
Find at least 4 images or video clips of advertising or other popular media that illustrate this point. Use a caption for each piece of media to explain the advertisements mirror the specific physical and cognitive changes in development referred to in our readings and resources this week. Your captions should combine for a total of no fewer than 500 words.
Use at least 2 resources (other than the images or clips) to support the claims you are making. Cite these using APA formatting. Your references need to relate to concepts learned about middle adulthood and must be scholarly/academic in nature. Use of .com websites is not appropriate. Please use references other than those included in our Lessons to extend your research and knowledge.
Requirements: in description
Answer preview
The population of baby boomers in the United States has been growing steadily over the last few years. This population group is the largest in the country and is moving into older adulthood. Furthermore, this age cohort is increasingly being studied by the advertising and marketing industries, leading to greater visibility in primetime television programs, print adverts, digital adverts, pop-ups, and internet solicitation. In line with this, the paper will analyze 4 images and video clips of adverts, explaining how every piece of media mirrors the cognitive and physical developmental changes occurring as individuals transition from middle adulthood to older adulthood.
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