Read and review the website: 12 Brilliant Direct Marketing Pieces You Have to See. Select the direct mail piece that you feel will be the most effective and tell why.
Resources for assessment:
AHS 7685 Discussion Board Rubric
Answer preview
A visual image of a message is interesting and memorable. It often helps to reflect on the problem and inspire recipients to achieve a solution. In USMS, the visual message can include a process in losing weight and becoming fit and learning how to swim. The members will be encouraged to learn how to swim and to become physically fit. The visual image also utilizes a background of the most critical resources in the organization. Membership subscription is annually, and hence a chronological account of efforts and achievements for each month or period will be appealing to members. For individual donors and corporate donors, the visual message provides an account of the social solution achieved and a list of major events. Visual messages can also promote gender and age-based solution to appeal to all members.
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