Marketing research.

In outcomes one, two, and three you created a marketing plan, project plan, and risk management plan for a hypothetical project. In outcome five, you will compare that project with an alternative and mutually exclusive project (see attached for additional information) and identify which project should be funded by comparing net present values (NPVs). In order to do this, you will need to provide an estimate of the net income generated by your hypothetical project. It is quite acceptable to use a rough estimate for net income. You will be graded on your ability to determine NPV from a given income stream and use that to guide your decision between two mutually exclusive projects. You will not be graded on creating the estimated net income of your project. The easiest way to calculate NPV is through excel. Once you have calculated the NPV of both projects, you will provide a brief narrative that states which project provides the most value for the firm and explain how that can be shown through the NPV calculations.