Marketing strategy

Ethical and Legal Considerations in Social Media Marketing Discussion

The following exercise allows you to practice group collaboration skills while learning about the strategic digital and social media marketing strategy of the Specialized Bicycle Components (SBC) company.

Review the SBC Overview.

Complete the exercise, Interactive Analysis: Digital and Social Media. A transcript of this interactive exercise is also available.

Consider what you learned in the experience and respond to the following in a minimum of 500 words, include credible references:

  • What is your view of SBC’s strategic marketing strategy?
  • What is your view of SBC’s use of social media for its target market?
  • What were some of your frustrations you noted in the team project throughout the exercise?
  • How would you resolve similar challenges in the workplace?

Requirements: 500 words

Answer preview

Frustrations disrupt the proper functioning of the team project. To prevent such occurrences from repeating themselves in the future, I would encourage turn-taking in the conversations. Only one person should be allowed to speak at a time. Words such as ‘excuse’ and ‘please’ should be emphasized on such platforms. Instructions concerning such collaborative activities should be well laid up, failure to which punishment should be administered. These instructions will tackle the problem of uncooperative team members. Before the project commences, members should be reminded that each other’s opinion counts and be trained to decline an idea respectfully. The essence of time-keeping should be communicated before the project commences.

[538 Words]

Marketing strategy
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