marketing strategy
assignment 4
Instructions
Assignment 4: “Your marketing strategy”
Develop your initial marketing plan:
What value or utility will your business provide customers?
What is your CRM strategy?
What marketing environment considerations should you have?
What is your overall marketing strategy? (target market, research plan, consumer behavior considerations, and overall plan to satisfy buyer behaviors, etc.)
What features of your product or service will you emphasize?
What is your strategy / timeline for new products?
How will you set your initial price?
How will you get your product or service to your customer?
What is your advertising plan?
All work should be submitted via the assignment link in our MyBizLab course.
The following guidelines must be adhered to for all individual assignments:
- Times New Roman or Arial type, font size 12
- Title page
- 2 to 3 pages (not including title page)
- Reference page (as req’d)
Accepted file types: doc, docx
Answer preview
My objective is starting a small, fast food company considering that this is a lucrative business in the fast food industry. An entrepreneur gets to meet people from all diversities, understand their culture and offer them the best foods that suit their beliefs and customs. Starting a fast food business requires an entrepreneur to consider crucial factors like the marketing strategy and the customers’ needs to enhance the success of the company.
In my prospective business, it will create a comfortable and homely environment where customers will socialize as they enjoy affordable, fast food delicacies that match their demands. The range of menus will be considerate…
(650 words)