McDonald’s Global Expansion Strategy
Marketing Management-MGT 201
Leaning Outcomes:
- Demonstrate an understanding of the global competitive environment and the changing marketing practices. (LO- 1.8)
- Ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumers (LO- 1.9)
- Build a strong understanding of the social, economic, ethical and technological challenges facing marketers (LO- 3.4)
Case Study
Read the Chapter Case Study “McDonald- A Global Giant” from Chapter 8 “Global Marketing” Page: – 257 given in your textbook – “Marketing” (7th Edition) by Dhruv. Grewal and Michael. Levy (2020) and answer the following Questions:
Assignment Question(s):
- Which sociocultural factors have informed McDonald’s global expansion? Explain. (1.5 Marks)
- Describe some of the global distribution strategies that McDonald’s uses or might consider using to spread through-out the world. (1.5 Marks)
- Explain McDonald’s global marketing strategy. Compare McDonald’s strategy in the U.S. (http://www.mcdonalds.com/us/en/home.html)to McDonald’s strategy in KSA (https://www.mcdonalds.com/sa/en-sa/riyadh/full-menu.html/) (2 Marks)
Important Notes :
Attachment is in the attachment, the solution is required to have no similarity ratio.
The assignment must be completed within one or two days as a maximum.
add at least 3 references.APA style.
Important Notes :
Attachment is in the attachment, the solution is required to have no similarity ratio.
The assignment must be completed within one or two days as a maximum.
add at least 3 references.APA style.
Answer preview
- Sociocultural Factors that Influenced McDonald’s Global Expansion Strategy
Understanding culture, specifically the practices, beliefs, and value systems embraced within a foreign market, is critical to McDonald’s global expansion strategy (Tanahashi, 2008). When the company sought to move into the Indian market…
(600 words)