METRICS
My social organization is the company Etsy. It just needs to be a discussion, not a paper.
discussion post
Explore your social organization’s recent social media activity. Address the following questions:
- How could your social organization benefit from tracking metrics on their social page(s)?
- Which metrics should your social organization pay particularly close attention to? Explain why.
- How can your social organization use the metrics and/or analytics provided by the social media platforms to address audience feedback?
- Compare the metrics on one of the platforms your social organization uses, to the metrics tools available on a platform that your social organization is not using. Based on this comparison alone, would you recommend that the organization join the platform it is not on? Explain why or why not.
Discuss how these tools can allow your social organization to better connect to its intended audience.
Answer previewEtsy mainly uses two social pages; Instagram and Pinterest. Etsy would reap certain benefits from tracking the parameters related to these social pages. Etsy could boost its sales and overall profits from adequate metrics tracking. One technical advantage derived from tracking metrics involves monitoring the growth of the business. The number of increased or decreased followers will determine whether the quality of the content posted needs an improvement. The follower’s reactions on the posts such as the variation of the number of likes will provide Etsy with some insight. Such insight would be useful for promoting more of the content that triggers aggressive reactions from the public. Tracking metrics will…(600 words)