Course Title: Business Policies and Strategies // Course Code: MGMT455

Course Description:

This course focuses on identifying external opportunities and determining the value-creating potential of a firm’s resources, capabilities, and core competencies to achieve a strategic competitive advantage.

Course Objectives:

– Acquire skills in conducting strategy, developing strategic options, analyzing action alternatives, making strategic decisions, and effective policy and strategy implementation.

– Develop the ability to manage the organizational process by which policies and strategies are formed.

– Develop the capacity to think strategically about a company, its business model and position within the industry, and the attainment of a competitive advantage.

– Enhance the ability to create results-oriented action plans and effective business policy.

– Understand strategic planning terminology, concepts, theories and models.

Unit 1: Basics of Strategic Planning

• Develop the capacity to think strategically about a company, its business model and position within the industry, and the attainment of a competitive advantage.
• Understand strategic planning terminology, concepts, theories and models.
• Acquire skills in conducting strategy, developing strategic options, analyzing action alternatives, making strategic decisions, and effective policy and strategy implementation.
• Develop the ability to manage the organizational process by which policies and strategies are formed.
• Enhance the ability to create results-oriented action plans and effective business policy.

Unit 2: Thinking Strategically

• Acquire skills in conducting strategy, developing strategic options, analyzing action alternatives, making strategic decisions, and effective policy and strategy implementation.
• Develop the capacity to think strategically about a company, its business model and position within the industry, and the attainment of a competitive advantage.
• Develop the ability to manage the organizational process by which policies and strategies are formed.
• Enhance the ability to create results-oriented action plans and effective business policy.
• Understand strategic planning terminology, concepts, theories and models.

Unit 3: Competitive Advantage

• Acquire skills in conducting strategy, developing strategic options, analyzing action alternatives, making strategic decisions, and effective policy and strategy implementation.
• Develop the capacity to think strategically about a company, its business model and position within the industry, and the attainment of a competitive advantage.
• Develop the ability to manage the organizational process by which policies and strategies are formed.
• Enhance the ability to create results-oriented action plans and effective business policy.
• Understand strategic planning terminology, concepts, theories and models.

Unit 4: Strategic Choices

• Acquire skills in conducting strategy, developing strategic options, analyzing action alternatives, making strategic decisions, and effective policy and strategy implementation.
• Develop the capacity to think strategically about a company, its business model and position within the industry, and the attainment of a competitive advantage.
• Understand strategic planning terminology, concepts, theories and models.
• Develop the ability to manage the organizational process by which policies and strategies are formed.
• Enhance the ability to create results-oriented action plans and effective business policy.

Unit 5: Strategy Formulation and Processes

• Acquire skills in conducting strategy, developing strategic options, analyzing action alternatives, making strategic decisions, and effective policy and strategy implementation.
• Develop the ability to manage the organizational process by which policies and strategies are formed.
• Develop the capacity to think strategically about a company, its business model and position within the industry, and the attainment of a competitive advantage.
• Enhance the ability to create results-oriented action plans and effective business policy.
• Understand strategic planning terminology, concepts, theories and models.