Mobile phones have transformed our lives. By allowing instant access to information, online purchases, a camera, and social media, our smartphones have become a part of our daily routines. It is imperative that businesses make online services easily accessible on mobile platforms.

Read the case study,“Has Facebook Solved the Mobile Ad Problem?”. After reading the case study and completing additional independent research using the textbook and online resources, address the following:

• Research one of the following companies discussed in your textbook: Snapchat, Taco Bell, Karmaloop, 16 Handles, WeChat, Mxit, Saya, and iCow. Alternatively, feel free to research other companies.
  • Why is mobile computing critical to the success of an organization now?
  • Provide specific examples to support your answer.

Answer preview

Mobile computing has brought an overhaul change on how organizations conduct their marketing activities. There has been a general transformation on the basic human life as smartphones have become an essential integral of the typical human experiences. With a growing smartphone network, different organizations have taken advantage of this and facilitated their business operations through the running of ads via various social media sites. Taco Bell has leveraged the changing mobile and…