Muji’s Marketing Expansion in China
Single-Spaced two pages
Question: I need yo to write (two pages) on case writing about Muji’s marketing expansion in China. I need you to write one page about the Global competitors for Muji and the other page about Global expansion in North America, and especially in China.
Additional information:
please find attached similar cases so you can have an idea of what to write about.
This is for international business class, so please write it from that perspective.
Answer preview
Muji is a Japanese global company that is expanding across Asia, North America, and Europe. Muji is known for its state of the art products from the kitchenware, clothing, cosmetics, and food products. Muji entered the Chinese market 15 years ago, precisely 2005, with a perception of growth and expansion of the company. Muji has experienced global competitors in the market but has strategically maintained its mission and vision in the Chinese market. Also, the global expansion of Muji in North…
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