Choose two of Morse’s “make or break rules” and find a current or recent advertising campaign that follows the rule. Explain in 3-page paper how each campaign embodies the rule and why it is successful at reaching its target audience. Do not draw examples from the textbooks; you must search for your own example.
Answer preview
The campaign was successful in reaching the target audience because it sparked a lot of controversy on social media. For once, the black community felt like it was fully involved which encouraged members from the community to increase the purchase of Nike products. Different influential artist and politicians in the United States also twitted in support of the campaign. Nike was able to increase its sales tremendously because the campaign reflected the company’ support for an ongoing political issue affecting minority groups in the United States and regardless of the lack of support from members and supporters of the conservative parties, Nike was still able to make profit in millions as it was able to reach its target audience (Flaherty et al., 2018).
The second rule is the divide and conquer rule. Nike did not assume that its products would appeal to all minority groups in a similar fashion just because the minority groups targeted were marginalized. The campaign was able to involve both male and female individuals as opposed to primarily focusing on the male figure. The Nike products being advertised include a diverse brand of Nike shoes and athlete wear including the Air Jordans and the Air Force brand
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