Networking in Sales and Marketing
Networking Report
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Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives — How Your Friends’ Friends’ Friends Affect Everything You Feel, Think, and DoPaperback – Jan 12 2011
by Nicholas A. Christakis (Author), James H. Fowler (Author)
Answer preview
Successful marketing in any business highly depends on the relationships that are built. Any entrepreneur who is successful has the knowledge that making right connections is crucial for the growth of the business, whether it is for sales, marketing, business alliances that are potential, supply chain management or even for escaping loneliness as a solopreneur, and is the lifeblood of his/her business. Cultivating relationships is, therefore, a significant part of sales as well as marketing and it will always remain as so. The important part of any marketing strategy is attracting a person who is stranger, transforming them into a lead and giving them solutions to his/her problem. It requires a lot of time and drives to build a business that becomes successful and it is, therefore, paramount to have a network of associates and friends from whom to draw energy and keep one going…
(2400 words)