When researching foundations (corporate, community, private, or family), it is important to learn as much as you can about each potential source. You can then evaluate whether the type of foundation is a good match for the organization’s funding need.
To prepare:
Consider a nonprofit organization for which you work or with which you are familiar.
Analyze potential prospective foundations that might support this organization.
The organization for this assignment is NAMI (National Alliance on Mental Health)
A description of two foundations you have identified as higher prospective donors.
Describe two foundations you have identified as lower prospective donors for your organization.
Evaluate how each would or would not be a good prospective donor.
Be sure to explain how you arrived at your decisions.
Resources
Martin, V. (2010). Prospect research. In E. R. Tempel, T. L. Seiler, & E. E. Aldrich (Eds.), Achieving excellence in fundraising (3rd ed., pp. 125-137). San Francisco, CA: Jossey-Bass.
Williams, K. A. (2013). Leading the fundraising charge: The role of the nonprofit executive [ebrary version]. AFP/Wiley fund development series. Somerset, NJ: Wiley.
Filla, J. J., & Brown, H. E. (2013). AFP/Wiley Fund Development Series: Prospect Research for Fundraisers: The Essential Handbook. Somerset, NJ, USA: John Wiley & Sons
Tsiotsou, r. (2007). An empirically based typology of intercollegiate athletic donors: High and low motivation scenarios. Journal of Targeting, Measurement and Analysis for Marketing, 15(2), 79-92
Astra Zeneca came into the limelight back in 2013 when NAMI failed to be transparent with its revenue statement. According to reports receiving funding from the drug makers is not that ideal if, in the end, the drug companies forcefully advocate for issues that affect the industry. On the other hand, I considered SAGE Foundation not good as a prospective donor because its contribution was not related to its gift capacity. The Foundation is expected to donate more than. Although it is a nonprofit, grassroots charitable organization that advocates for people with substance abuse disorders, the organization’s gift capacity is a bit higher than what they are contributing.