OLYMPIC RENT-A-CAR CASE STUDY

Hello,

It is a case study about Olympic Rent-A-Car. This case study must be done following the guideline. In the attached you can find the case study as pdf and the guideline as doc.

Thank you.

Answer preview

Olympic Rent-a-Car is one of the leading four companies in the U.S rental car industry. The rental car industry is changing which has the potential of creating fierce competition to Olympic Rent-a-Car. The firm provides cheaper prices than the leading competitors to gain a competitive advantage in the rental car market but the recent move of Enterprise Rent-a-Car of making changes in its loyalty program pose a major competitive threat to Olympic Rent-a-Car…

(3500 words)