Detailed Structure are provided in the attached brief.
Words limit: 3250. 10+ required references required (no wiki, no slides from internet, etc.). The assignment should be original, the similarity rate should NOT excess 12%.
Here are the slides from the class, unfortunately, most contents are in German, but there are some bullet points in Englich, you can have a look.
The readings are in English. I think you can have a look of the slides, the theories are highlighted with bullet points in English. Ignore what is german writing
This is the recommended readings, it would be great if we can use some of them as references.In the zipped document
Answer preview
One of its major strengths is its strong brand name and reputation, which allows it to consistently maintain its market-leading position. Its vision of becoming the globe’s most customer-centric organization, coupled with implementing a moderate but effective diversification strategy, has enabled the company to take control of numerous e-commerce markets (Wall Street Journal, 2020). Furthermore, many e-commerce retailers have unsuccessfully tried to mimic its unique customer-oriented approach and operating principles. Amazon Inc.’s culture is characterized not only by hard work and innovativeness but also by an immense dedication to fulfilling its customers’ needs. When any revenue generation strategy is proposed, the company will only implement it if it does not adversely affect its customer’s main interests. Amazon Inc. can do this by ensuring that it listens to its customers,
