Organizational Behavior: Individual Behavior and Innovation in an Organization.
Questions:
This assignment focuses on the individual behavior and processes that affect innovation in an organization.
Watch the video “IDEO shopping cart project” (see link below) and write a summary of the attributes in the IDEO organization that encourage and enhance innovation in an organization. Make sure you include your own critical thinking on the subject matter. The paper needs to have an introduction and a conclusion section with a clear thesisInstructions
https://www.youtube.com/watch?
At least six (6) peer-reviewed sources are required with in-text citations. Essay must follow the format of the template (Word file attached)
Video: Neri, A. (Publisher) (2009, December 2). ABC Nightline – IDEO shopping cart [Video file]: YouTube.
-Essay format (APA)
-4-6 pages, double spacing
-Font: Times New Roman, Size 12
-At least 6 peer-reviewed sources (include DOI in reference page) (Can be used to define terms/concepts)
-In-text citations for each peer-reviewed source
-Essay must follow the format of the template (Word file attached)
-No plagiarism
Requirements: 4-6 pages, double spacing
Answer preview
The business landscape within which many organizations operate is quickly transforming into a highly competitive environment as companies struggle to provide value to their customers. Finding a way to attain a sustainable competitive advantage within this environment is critical, considering failure to do so can adversely affect a company’s short-term revenue and long-term viability and sustainability (McShane & Von Glinow, 2020). As the YouTube video depicting the “IDEO Shopping Cart Project” demonstrates, the most effective way of attaining these outcomes is to embrace innovation. When this happens, an organization can generate a sustainable competitive advantage over its rivals. An organization has to possess certain
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