Go to www.DiversityInc.com and scroll down to 2020 Top 50 Companies for Diversity
Choose Marriott, Hilton OR United Airlines. DO NOT WRITE ABOUT ALL 3
Be sure to read this section thoroughly before choosing a company to review https://www.diversityinc.com/
Pay attention to the SIX KEY AREAS OF DIVERSITY & INCLUSION halfway down the page
Use APA Style, suggested length around 1200 words.
Answer all questions below, and use them as headings on your paper so you don’t miss any points.
- Based on your reading at DiversityInc.com , company websites, and other outside research, how do you think Hilton, Marriott or United perform? You must use external references and include citations.
- Based on Sections 1-5 Sections 1-5 of Strategic Diversity Plan (2).pptx
and Sections 6-10 SECTIONS 6-10 of Strategic Diversity Plan.pptxof a Strategic Diversity Plan, and SHRM’s 10 Sections TEN ELEMENTS OF STRATEGIC DIVERSITY PLAN.docx do you think DiversityInc has covered everything in their SIX KEY AREAS? If not, what is missing? - What do you observe about the executives featured from Hilton, Marriott or United? (Don’t write all three)
- In your opinion, could Hilton, Marriott or United (Don’t write all three) improve its Diversity & Inclusion effort? If so, what could they do better?
Answer preview
products, the customers look for things that address their unique needs. When marketing, organizations should aspire to use information that addresses the diversity of their customers. Diverse customers have different needs and using the information in a manner that the targeted audience identifies with is crucial for an organization’s success. Companies should also employ spokespersons who can communicate with the audiences they are alike in terms of language, gender, or culture to attract diverse customers. For organizations, current customers, future employees, and prospective customers should influence marketing communication. Companies that embrace diversity in their communications have been shown to record improved sales, which implies that embracing diversity in marketing is crucial.
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