This week, you have read about entrepreneurship in a global economy. For your written assignment this week, complete a case study of the organization you work for (use a hypothetical or “other” organization if more applicable) that will address the following prompts:
Describe the organization’s environment, and evaluate its preparedness to go global, if not already, and it’s strategy for staying global if it is.
Research other company’s strategy for going global and explain if this will or will not work for your company.
Make a recommendation for a global strategy in the organization, including a justification for your recommendations.
Submit your research paper as a single document. Your paper should meet the following requirements:
Be approximately six pages in length, not including the required cover page and reference page.
Follow APA 7 guidelines. Your paper should include an introduction, a body with fully developed content, and a conclusion.
Support your answers with the readings from the course and at least two scholarly journal articles to support your positions, claims, and observations, in addition to your textbook. Be clearly and well-written, concise, and logical, using excellent grammar and style techniques. You are being graded in part on the quality of your writing.
Answer preview
Going global is not enough, especially with the rapidly growing and evolving fast food industry characterized by numerous local and international competitors. As such, McDonald’s instituted other strategies that would assist the company to retain its status within the global market (Ghobadian & O’Regan, 2014). Doing this will not be easy, considering the dynamism of the food industry. Unlike before, people are now more concerned about their diet choices. Consumers are moving away from the consumption of fast foods since they consider them as unhealthy. McDonald’s needs to address such issues within their strategies if they wish to remain among the most popular and profitable companies. One of the reasons the company has so far managed to conquer the global market is its innovative internationalization strategies (Ghobadian
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