Outcome 6 is about finalizing your marketing plan by incorporating the many details necessary to communicate it to external stakeholders.
You’ve done the research that has helped you to completely understand your product or service, who your customers are, who your competitors are, how you market it, distribute it, and how to put together an excellent sales force.
Now you will be tasked with putting your marketing plan together in a manner necessary to communicate it to an audience in the most professional manner possible. Enjoy the process!
Answer preview
Section I – Executive Summary
The paper addresses the Mark Meal’s store that is focused on ensuring satisfaction of the world’s population through serving of fast, healthy and delicious meals. The company target is on all the world fast food market across age and gender. The delicacies include hot dogs, doughnuts, fried chicken, Nachos, stuffed pizza, Lasagna, coffee, tea, soft drinks among other varieties of fast meals. Mark Meals plan to be defined as the country quality and healthy meals company with a quantifiable strategy to achieve it already outlined.
Mission
Mark Meal’s mission is to provide meals that are of high quality, healthy, safe and unique which may not be available in any of its close competitors. The organization will offer a variety of each meals category for customers to choose from based on the diverse needs. Fast food stores will be located mostly close to or within other organizations, learning institutions and in busy markets…
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