GOAL: Build on your work with your business model canvas by discussing the patterns, the design, and the overall business strategy that it illustrates.
Introduction: Using the week 5 Learning Material in the Content area (coupled with the other resources of the course), examine and discuss the observable patterns, designs, and strategies seen in your business model. You should also integrate metaphors (Morgan’s) and framing (Bolman & Deal) into the discussion of your organization/business. This paper will serve as an investigative tool to inform you further about your business model so that you will be prepared to comprehensively diagnose/assess your model and propose recommendations in your final project for the course. You could say that this week’s work lays the groundwork for moving into the substantive diagnosis and assessment expected in your final paper. You may also benefit from conducting an Internet search of the Business Model Canvas to become comfortable with how it works, particularly in the investigation of patterns, design, and strategy. There are also various YouTube-type videos on the web that demonstrate the use of the canvas for this phase of your work with your canvas.
Instructions: Write a 600-750 word paper that presents your conclusions about the pattern(s), design(s), and overall business strategy depicted by your canvas. Metaphoric and framing applications should also be discussed. The paper should be written in third person and is not reflective (first person not acceptable). A title page and references page with a minimum of three sources is required (no abstract needed).
IMPORTANT NOTE: One of the common errors that students make in the writing of this paper is to limit the discussion of the “frames” (Bolman & Deal) and “metaphors (Morgan). Do not merely mention these items, but discuss the implications of them. What “frame” best depicts your organization and why? What does it tell you about the effectiveness of the context/perspective of the interactivity within of your model? Make the same sort of consideration in relation to the most appropriate metaphor that describes the functionality of your organization/business. Look for the “so what” in your consideration of pattern, design, and strategy. This is where the consideration and reflection based on your model—with added insight via the frames and metaphors—provides you a substantive understanding of the implications of the pattern, design, and strategy. Consideration of change, or confirmation of direction—will be revealed in this process.
Requirements: 750
use APA format 7th edition.
Answer preview
. The company also integrates the freemium model (Peric et al., 2017). Through products such as YouTube, Google Inc. can provide customers with access to certain features on the platform but restricts their usage of other premium features such as live streaming of sports events. For a user to access these features, they must pay a subscription fee.
Google Inc.’s Business Model Strategy
An organization’s business model and its business strategy are linked and vital to its short and long-term viability. Generally, the business model denotes how an organization operates to ensure it makes money (Peric et al., 2017). In contrast, the business strategy outlines where and for what purpose and goal an organization’s business model will be used for. According to Bolman and Deal, the symbolic perspective is a vital frame organization should take into consideration when seeking to come up with an effective business model and subsequent strategy to effect the model (Tan et al., 2015). Google Inc. recognizes such a fact, especially when it comes to the implementation of its business strategies. To successfully implement its strategies, every employee
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